Well Being Jewelry
Every woman’s beauty routine is made by simple gestures and meaningful objects. Otto Jewels is a creative goldsmith that sculpts bespoke jewels to make them your new way of self-expression, which is unique as well as precious.
Warm tones and calligraphic fonts create a sense of wellbeing, the core value of Otto Jewels. Thanks to a well-detailed brand book, the brand identity is consistent, both in its concept store and in distributors’ corners.
Handmade packaging, custom catalogs, artisanal table displays and so on. The authenticity lays in small details.
Jewels made by Otto are not objects, but symbols with great stories to tell: Otto Jewels’ one and yours. So, even the homepage delivers eye-catching phrases to let the user get the sense of Otto’s philosophy. The e-commerce has been created with a mobile-first approach to create an intuitive shopping experiencE.
We enhanced the savour of savvy craftsmanship creating handmade illustrations. Far from the conventional visuals of luxury jewels, Otto Jewels’ visuals speak to its target audience. Classy, dynamic, self-confident, and original.
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