ITReview

Smart Business Visions

NOVENTA PADOVANA, PADOVA, ITALIA

A strategy based on data

For over 12 years, ITReview has provided companies with custom BI solutions to get maximum value from data and support the decisionmaking process. The company was in need of a brandnew integrated communication strategy aiming at simplifying the complex topic and reaching the stakeholders effectively.

Branding

White and blue are the corporate colors of ITReview. Fontwise, we chose Monserrat. Minimal and perfectly readable, it respects the website’s light and airy design in a consistent way with the graphic values of the brand.

Colors

Font

Offline

ITReview’s communication has been conveyed even through traditional media, including a company profile and a white paper to better introduce the company services.

Web

Since the begininning, lightness and simplicity have been the keywords of the project. We designed a homepage with meaningful animations to convey the ITReview’s core value: innovation. When you enter each page you’ll see the strewn dots combining into visible shapes; the animations suggest that once you organize data you’ll get powerful tools to understand the world that surrounds you. Graphicswise, we designed a spacious and minimal layout to improve the readibility and the overall users’ experience. Graphic illustrations complement every page in a consistent way, simplifying complex concepts while adding a vivid fresh toucj to the website.

Digital Marketing

We created a solid social media strategy to improve ITReview’s digital presence, specially on LinkedIn. Here, the company keeps in touch with its clients by sharing images, infographics and videos about new products releases, BI insights, and in-depth analisys of its services. Every content is created with consistency in mind.

Over

20%

annual growth rate

Over

80K

average reach

Over

320K

post views

Did you enjoy this project?
Discover our work method