Change

Interior Design

LOREGGIA, PADOVA, ITALY

Different Living

Inspired by the change everyone would see in his own life, Romani Group founded Change / Different Living, the new concept of interior design made by bespoke high-quality projects. PalazzinaCreativa supported its mission giving voice to those people who change the history of mankind.

Branding

Essential brand image and serif-free fonts give the sense of contemporary rigour. White and charcoal grey create in the user a sense of trustworthiness and attention to details.

Colors

Font

Offline

Pencils, agendas and promotional materials tell about Change / Different Living. From online to offline, every support creates a consistent brand image.

Web

In the homepage a full-wide video that tells about the “small steps” of men that definitely change all the history of mankind. Through an emotional continuum the user discover the philosophy of Change / Different Living.

Digital Marketing

Through its social media, Change focuses on memorable design objects – remember the Eclisse lamp by Vico Magistretti? – as well as its own project.

over

200%

annual growth rate

over

30k

monthly reach

about

1,5k

likes, comments & shares

Contents

What are the real turning point in history? To explain its own mission, Change tells you them. What you get with a mix of unconventional quality and curious imperfections? Your unique perfection.

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