Change
Interior Design
LOREGGIA, PADOVA, ITALY
Different Living
Inspired by the change everyone would see in his own life, Romani Group founded Change / Different Living, the new concept of interior design made by bespoke high-quality projects. PalazzinaCreativa supported its mission giving voice to those people who change the history of mankind.
Branding
Essential brand image and serif-free fonts give the sense of contemporary rigour. White and charcoal grey create in the user a sense of trustworthiness and attention to details.
Colors
Fonts
Offline
Pencils, agendas and promotional materials tell about Change / Different Living. From online to offline, every support creates a consistent brand image.
Web
In the homepage a full-wide video that tells about the “small steps” of men that definitely change all the history of mankind. Through an emotional continuum the user discover the philosophy of Change / Different Living.
Digital Marketing
Through its social media, Change focuses on memorable design objects – remember the Eclisse lamp by Vico Magistretti? – as well as its own project.
over
200%
annual growth rate
over
30k
monthly reach
about
1,5k
likes, comments & shares
